VIEWPOINT: Engineering-Construction Needs a New Model
The life-cycle costs of the facilities we design and build are under pressure as our clients face more global competition, key resources—such as skilled labor, water, energy and materials—grow scarce and government support dwindles. To address such challenges, engineering and construction participants must step outside our day-to-day frame ofreference and question whether our current paradigm allows us to develop needed solutions. Is our business model broken?
Engineering and construction (E&C) is one of the world's largest industry sectors. It accounts for 9% of U.S. gross domestic product and more than 11% globally. Today's projects are larger and more complex than ever, yet, compared to other sectors, construction productivity has lagged since 1970. Cost overruns, unanticipated risks and schedule slippages are still too common. Why is this, and what can be done to change it?
In many ways, the current industry model was established after World War II. Its structure is industrial in nature and based on the "serial specialization" that existed in manufacturing at that time.
But the century we're now in is not the same as the last one. The experiences of other industry sectors have shown that significant productivity gains are linked to industry models that facilitate "systemic" innovation.
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Prieto |
In fact, we have seen examples of systemic innovation in engineering and construction: integrated supply-chain management, prefabrication of building systems, building information modeling, public-private partnerships and modularization, to name just a few that already have delivered huge benefits to firms and their clients.
Innovation is critical to the renewal of industries, but productivity gains are greatest when that innovation is systemic. E&C is on par with manufacturing in incremental innovation—for example, minor changes in product—but it lags in systemic innovation when multiple firms must change their processes.
Simply put, engineering and construction has an innovation deficit. We continue to harvest largely from past efforts and to sow very few new seeds.
Key traits of industries strong in systemic innovation include relational stability, which is a tendency to use a small number of firms per specialty; networked corporate interests; boundaries that facilitate redistribution of work; and strong network-level agents for change.
These are not the hallmarks of engineering and construction, where a wide variety of project teams come together, driven by owner preference to preserve the industrial era's serial specialization model or by a sole focus on first costs.
Rigid trade or corporate structures, together with limited flexibility in redistributing work across the project team, also act to limit opportunities for systemic innovation and real productivity improvement. While we will continue to achieve meaningful incremental improvement, does our model essentially preclude opportunity for broad and meaningful systemic improvement?
Potentials, Not Deliverables
Innovation that is systemic and sustainable needs patience. It is about potentials, not deliverables. It will involve failure, likely multiple failures, which are a hallmark of a true breakthrough and systemic change.
The need for innovation should cause us to reconsider how we conduct our research and rethink how products and applications are developed. Can the current E&C model support this transformation or is it a barrier?
Engineering and construction is an important industry sector—in many ways, it is the foundation of the global economy. We must reignite the creative spirit that defined the sector's former master builders. Where will that leadership come from? This is a question to answer—and soon.
Robert Prieto is a senior vice president of Fluor Corp, Irving, Texas, responsible for strategy in its industrial and infrastructure group. He focuses on development and delivery of large, complex global projects and can be reached at Bob.Prieto@fluor.com or at 609-919-6376.
Kudos for this viewpoint. I would just add the the current model was not adopted after world war 2 but has been in existence well before then. For example it is absolutely shocking to m...
In the field of power engineering,the failure of this country to adopt High Voltage DC transmission after world war 2 is lamentable, in fact pioneering work by GE before world war 2 very clearly showed the promise of high voltage DC transmission ( it would have been a good depression era stimulus program)
Yet it was Sweden who commercially developed it after world war 2 not us.
When we were developing television standards, it was noted that the "boxey" movie screen was not in accordance with how we take in a scene. In fact the standards committee cited research going back into the 1700's showing human field of view to be what today we call "wide screen". Nevertheless the committee rejected today's "wide screen" on the grounds that it would not fit the crop of movies and furthermore people were not complaining about the then current movie screen.
When current color television standards were developed, to save a slight cost, the color controls were made manually adjustable. This lead to the color standard being called, after the initials of the national television standards committee, NTSC, never the same color.
We lost the electronics industry because the Japanese saw the promise of the transistor, but even before that, american development in vacuum tubes was not especially progressive.
For the american automobile, one distinguished american engineer, Vannevar Bush, a pioneer in computers, and who had the critical job of heading american engineering in world war 2, wrote of our poorly engineered automobiles, but he did not foresee the industry decline because he believed the enormous cost of automobile startup and the economies of scale and mass production would insulate the current automobile manufacturers from startup competition.
Notice also that this nation alone has not gone metric. I find it especially interesting that there is virtually no discussion in our not going metric. Incidentally going metric would also have been a good depression era stimulus program.
I agree. Our industry desprately needs a new model. The writing has been on the wall a long time but because of our fragmented nature and the belief by some (usually making buying dec...
Totally excellent article by BobP and indeed should be a wake up call to an industry that's fast asleep. The major BIM and Parametric vendors should be all over this but the sleep in th...
Totally excellent article that is probably being read by all the major insurers and re-insurers right now. The only thing we would have added to the BIG picture is Maintenance as we all...
Good ECM in the clients eyes = Successful operations and Business utilization
Engineering-Construction- Maintenance Needs a New Model 'Indeed'
This is a great perspective.<br/><br/>There is quite a bit going on towards our long overdue overhaul. Check out the work at the buildingSMARTalliance <a href="http://www.buildingsmar...
There is quite a bit going on towards our long overdue overhaul. Check out the work at the buildingSMARTalliance http://www.buildingsmartalliance.org/.
Can not agree more. Industry need change. Question is if it will be evolution or revolution? Although industry need own Steve Jobs (I had mention this in <a href="http://kowalskirobert....
The question which I have where do you think potential future improvements are? The first big change which I can see is BIM. This technology IMHO can do for construction industry what SAP or ORACLE did for manufacturing. Offsite technology can be an answer to a lot of site problems and can improve construction significantly but has own limitation. And after 40 years of presence on market this is still not a mainstream in construction industry. But current business model (cash rich, low profit) is not sustainable and is simply too risky for value creation. I suppose that there is still a huge unused potential in changing business model to generate revenue streams rather than selling the construction work. Whatever happen we can be sure that upcoming years would be interested for our industry.
Robert Kowalski (robert.kowalski@lunagroup.co.uk)
Well, I must admit to being quite disappointed with the parochial level of some of the views being aired. For the information of America-centric thinkers, the USA does not represent the...
On the topic - I see BMI as a natural progression of the 3d cad movement that started way back some 30 to 40 years ago, Not revolutionary - not "new paradigm". I believe it is simply a better mousetrap - not a different method for the elimination of rodents [but I have no doubt that the world will beat a path to the door of the sellers]
A major problem [and perhaps an overriding concern?] with the construction industry is that there is a considerable gestation period between concept and execution, and there is a large amount of synchronicity in the decisions of corporations worldwide to embark on expansion or to enter a phase of consolidation. This shows up well in economic statistics [and in fact we are currently experiencing a period of consolidation - again- worldwide] so is verifiable ito effect and extent.
Soooooooo to survive, most construction organisations have developed a core of permanent staff that they support during the interregnum between periods of capex-based expansion, and they hire in "workers" as temporary employees to actually carry out the work.
The impact on efficiency is patent and blatent, as is the problem.
So, to our way of thinking, the paradigm shift must involve the "smoothing" of the "boom and bust" nature of the industry.
Within that context, perhaps a re examination of the BOT/DBO model could and should be initiated by the industry as a global whole - the spin-offs are, by implication, mind boggling -
Firstly, designers would KNOW about operational efficiency from both a concrete/mechanical/technological viewpoint as well as [even more importantly] from an operations and operator viewpoint. Life-cycle costing would cease to be a phrase and optimisation of life cycle costs [net, of course - equivalent to maximisation of ROI] would be the concern of teh construction industry and not of the ultimate owner.....
Design innovation would follow as night follows day - because it becomes a critical success factor!
Efficency would suddenly become more than a concept related to speed and cost of assembly - it would spread to whole plant lifecycle - and the fellow who would be building something else somewhere else would instead be operating a plant or "income generating project deliverable" very similar to the next plant that he is going to build in a couple of years time - so newby's would come through operations and experience would be retained in construction - gosh, I'm sure i don't need to elaborate further....
What do you think?
It never ceases to amaze. Yes, the EC or AECOO industry is in need of a shakeup - has been for decades. So, now we have seized on new (to most of us) technology as the best hope we have...
The examples of systemic change cited were all initially implemented incrementally. Over time (quite a bit of time for most), their application has become more common - perhaps even systemic. But none are applied universally, even today. Looking at aerospace - on the cutting edge of technology: While the capabilties of the products are greater, and development time may be incrementally shorter, one can hardly say that costs or time of project development are much more predictable than they were 40 years ago. Budget blows and failures are still common.
I question whether our hunger for industry-wide change exceeds our hunger for competitive advantage by enough to overcome the institutional barriers standing in the way of real change. We will make incremental improvements our products and methods of designing, communicating, and constructing. And, it will be exciting and uplifting. But the fundamental changes needed to fulfill the golden vision of BIM/IPD, and the leadership needed to bring them about has not appeared yet. If and when it does, it will need a broader vision than even the vast AE and AECOO industry. Where will it come from? Well, there is no body I can think of that is better-equipped than Fiatech's membership. But even that group will need additional support and, as Mr. Prieto says, lots of patience.
It looks like Anonymous makes the most posts here. Why is that?
Brian Lighthart
briklight@comcast.net