Articles Tagged with ''marketing''

We're halfway through 2018 -- how are those entries for ENR's "Year in Construction Photography 2018" coming along?

In our last post, we looked at workforce trends related to the virtual office, gig economy, technology, and workforce shortage. In this post, we're going to continue looking at workforce trends, focusing on the challenges of multiple generations in the workplace.

Louis Pasteur famously stated that "Chance favors only the prepared mind." When it comes to strategic marketing planning, how prepared is your mind? Understanding current and future trends is critical to developing strategy and setting direction for your firm.

Human resources and marketing go together like peanut butter and chocolate – and savvy A/E/C firms have already taken advantage of their unique, complementary skill sets to create a better work environment.

Creating effective marketing plans for A/E/C firms entails far more than just setting goals and employing hope as a strategy.

Marketing planning is critical to the success of A/E/C firms, but far too few companies take the time to develop an effective, actionable plan.

Social media is a critical tool for proactive marketing and connecting with clients and employees, but negative online comments about your company can make it difficult to attract new employees and even impact your ability to get new contracts.