In a time when the Saturday Evening Post was one of the most widely circulated magazines in America, and the Don Drapers of the world controlled Madison Ave. advertising firms, Caterpillar drove a decades-long campaign to promote infrastructure and yellow iron to the American public.Throughout the 20th century in rich illustrations, photography and words, the Peoria, Ill.-based manufacturer built up its brand name by showing how its machines were taking part in America’s infrastructure development.The ads “tell not just the history of Caterpillar but the history of the industrialization of the country during the 20th century,” explains Mark Johnson, a
Best known as the world's largest manufacturer of telehandlers, Manitou Group's business took a significant hit during the downturn. Refreshed, it now intends to compete with the likes of Bobcat with what would be the world's largest skid-steer loader.Manitou Group president and CEO Jean-Christophe Giroux offered an assessment of the Ancenis, France-based equipment manufacturer's performance through the global construction recession. "We certainly did some whitewater rafting back in 2008 and 2009," he said during an event in Punta Umbria, Spain on May 31. "But we kept the boats intact and afloat. We are profitable again."The 2008 global financial crisis was
New product announcements: 11/19/2008 Wastewater Treatment: Versatile The PuraSAF Submerged Aerated Filter is a wastewater-treatment solution that can be pre-engineering and installed at a site or employed as a temporary backup filter system while normal systems are offline or are being refurbished. The PuraSAF can provide effluent up to secondary-treatment standards, and can also be used for tertiary treatment to reduce ammonia. Its filter media is made of recycled plastic, and it normally operates in an upflow packed-bed configuration. Bord Na Móna; 800-787-2356; www.bnm-us.com Telehandler Attachments: Universal Couplings The new line of JLG telehandler attachments includes a grapple bucket, an
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