The digital native generation—people born since about 1985—grew up immersed in digital technologies. They are now starting to become dominant in the employee and consumer pool and as those in older generations seek to maximize their interactions with them, it is important understand their values.Five observations about the mindset of digital natives will help employers harness their distinct worldview to achieve business objectives.Observation 1: Digital natives live publicly online.Businesses must address the expectations of a generation raised in the social networking world; one that routinely shares the details of activities and opinions online with potentially limitless groups of people.How to