It may seem that everywhere you turn there is some sort of breaking news about social media. By now, you or your company may have even gotten involved in some capacity. But to what end? Whether it’s managing your own personal online identity or that of your organization, here are some guidelines to get you started. Setting Goals There are many benefits to creating a social media plan. The key is identifying goals and then using online social networks to achieve those goals. For example, a Seattle-based company recently wanted to increase the number of votes it was getting in