The performance footwear brand’s flagship store in Manhattan is a 3,800-sq-ft amphitheater-shaped boutique in SoHo—a second location after its Los Angeles headquarters—that is a testament to meticulous craft and creation, according to the project team.
The project revitalized a historic 1920s-era French Baroque theater —that once hosted Buddy Holly & the Crickets, Chuck Berry, Duke Ellington and Ella Fitzgerald—by preserving its former grandeur while integrating modern technologies to meet today’s performance standards.
With its Beaux-Arts design that includes a pioneering H-shaped plan that maximizes natural light, the landmark Emigrant Industrial Savings Bank building was ideal for being transformed into a 40,000-sq-ft public art center.
