Architecture, engineering, construction (AEC) and environmental firms need to continually stay abreast of what is happening in marketing and business development.
Early research shows mindset shifts on key issues, but researchers seek more young chiefs to weigh in on marketing and business development roles in AEC firms.
The Society for Marketing Professional Services (SMPS) and SMPS Foundation recently undertook a major research initiative to determine how A/E/C firms are handling business development - particularly when it comes to staffing the position between dedicated business developers and seller-doers.