ENR Publisher, Scott Seltz and BNP Engage President, Ben LeDonni discuss how they can work together to help AEC companies and companies marketing to the AEC industry enhance their marketing efforts in this exclusive interview.
Customer Relationship Management, or CRM, has yet to really enjoy its time in the spotlight within the architecture, engineering, and construction (AEC) industries. And yet the future of marketing relies heavily on robust CRM systems and processes.
The traditional tools of business development are not available to us right now. So how can you develop business and create relationships when you can't be there in-person?
Architecture, engineering, construction (AEC) and environmental firms need to continually stay abreast of what is happening in marketing and business development.
Establishing rapport is a critical soft skill for A/E/C professionals, yet it is rarely taught in schools or at firms. So how can you create rapport with someone you’ve just met?