It is no secret that the design and construction industry is one of the most inefficient on the planet. A number of books have identified and documented the declining productivity of every hour and dollar invested in the building process. Architects, engineers, contractors and developers have been struggling for years in an environment so fragmented, no single player can have significant influence or initiate meaningful change. Architects are marginalized and commoditized, and contractors struggle with the same labor and process risk they have carried for centuries. Critical design information is withheld until the submittal process. No viable and practical risk