Designing �value� into plans has become the prime product development strategy for builders, regardless of price point. The consumers coming back into the market are requiring builders to provide product that is BOTH cost effective and have a high level of appeal. The success of this effort depends on how well cost controls are integrated throughout the design process and followed through to actual contract executions. It takes the early involvement of experts in the estimating/purchasing fi elds to make this a reality. At BSB Design we see the need for a better integration of these cost control experts throughout