In 2015 the construction industry faces the aftermath of the recent recession, during which many experienced construction professionals moved to other industries. As construction demand bounces back and increases its need for competent, long-term employees, both general contractors and subcontractors must find ways to attract and retain people to fill key executive-level positions. One method for doing so is to introduce an incentive compensation plan, which can motivate employees to adopt ownership thinking, resulting in strategic actions and decision-making that lead to business growth. This is especially true for companies experiencing or preparing for a transition, which might include a